Earned Media vs. Paid Coverage: Measuring PR ROI and Long-Term Brand Value
An internal Post, Communications, Public Relations It’s a recurring debate in marketing, particularly with leaders deeply focused on attribution metrics: […]
Content-Driven Marketing
Who has time for all that ‘PR’ stuff?
Good question. It came up at breakfast with a partner in a very successful regional investment bank the other day.
Left something out of your business plan? (Maybe it’s PR!)
We realize that putting together a business plan is hard work. So here’s some free advice that may make implementing
5 good reasons to outsource your PR
Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.
How your business can put content to work
Have you ever spent hours and hours developing a presentation for an upcoming industry conference or panel that will be
Five Key Public Relations Misconceptions for Small Businesses
“PR is the same thing as advertising. It is a one-off thing and does not have any impact on the