Earned Media vs. Paid Coverage: Measuring PR ROI and Long-Term Brand Value
An internal Post, Communications, Public Relations It’s a recurring debate in marketing, particularly with leaders deeply focused on attribution metrics: […]
An internal Post
Public Relations: An Essential Component of a Successful Marketing Strategy
Why PR? The goal of public relations is to send out the right messages to cultivate a favorable brand reputation.
Is someone stalking you?
Chances are, someone is – and they’re probably using Google Alerts to do it. Google Alerts allow anyone to create
Who has time for all that ‘PR’ stuff?
Good question. It came up at breakfast with a partner in a very successful regional investment bank the other day.
Left something out of your business plan? (Maybe it’s PR!)
We realize that putting together a business plan is hard work. So here’s some free advice that may make implementing
Time to be “green” in PR? (Yes – recycle your content.)
At the risk of pointing out the obvious, there are only a certain number of really good ideas out there