Can a reporter be your friend?
Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with […]
public relations financial services
Can you get us some stuff that helps us sell?
That was the question a really good client asked us the other day. He is a serial investor who likes
OK – so you network. But what about your PR?
Like many of you, we find ourselves shaking hands with strangers at networking meetings. That’s good – it’s part of
How do you measure the ‘value’ of PR? (That one story didn’t get me one sale!)
It’s a perennial debate in marketing, particularly with marketers deeply immersed in measurement metrics (not that there’s anything wrong with
Are you talking enough with your customers and sales targets?
If you ask your salespeople or account managers, chances are the answer to the question is “yes.” Yes, we are
What does a start-up need most? (To be noticed)
Sure, it’s an obvious point – but how do you get there? In this day and age, there are more