5 good reasons to outsource your PR
Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.
PR NYC
How your business can put content to work
Have you ever spent hours and hours developing a presentation for an upcoming industry conference or panel that will be
Why is a press release like a 60-second commercial?
Writing a press release? If so, can you answer the question “Why is a press release like a 60-second commercial?”
Can a reporter be your friend?
Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with
How do you measure the ‘value’ of PR? (That one story didn’t get me one sale!)
It’s a perennial debate in marketing, particularly with marketers deeply immersed in measurement metrics (not that there’s anything wrong with