5 good reasons to outsource your PR
Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.
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How your business can put content to work
Have you ever spent hours and hours developing a presentation for an upcoming industry conference or panel that will be
Don’t go radio silent (Part 2).
We recently addressed what happens to companies that go radio silent because they don’t have anything “new” to say, so
Why is a press release like a 60-second commercial?
Writing a press release? If so, can you answer the question “Why is a press release like a 60-second commercial?”
Can a reporter be your friend?
Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with
How come no one picks up my press releases?
We recently spoke with a client prospect who expressed frustration that press releases they paid to distribute through a wire