Know how to pick the right PR agency?
Question: When you have a tooth ache do you see a doctor? Probably not. OK. So, would you hire a […]
Communications
Can a reporter be your friend?
Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with
Can you get us some stuff that helps us sell?
That was the question a really good client asked us the other day. He is a serial investor who likes
OK – so you network. But what about your PR?
Like many of you, we find ourselves shaking hands with strangers at networking meetings. That’s good – it’s part of
How come no one picks up my press releases?
We recently spoke with a client prospect who expressed frustration that press releases they paid to distribute through a wire
How do you measure the ‘value’ of PR? (That one story didn’t get me one sale!)
It’s a perennial debate in marketing, particularly with marketers deeply immersed in measurement metrics (not that there’s anything wrong with