How do you measure the ‘value’ of PR? (That one story didn’t get me one sale!)
It’s a perennial debate in marketing, particularly with marketers deeply immersed in measurement metrics (not that there’s anything wrong with […]
Are you talking enough with your customers and sales targets?
If you ask your salespeople or account managers, chances are the answer to the question is “yes.” Yes, we are
What does a start-up need most? (To be noticed)
Sure, it’s an obvious point – but how do you get there? In this day and age, there are more
How to Plan an Effective Annual PR Schedule
With warm weather, summer months and vacation plans on the horizon, some businesses opt to tap the brakes on new