Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with that topic (for now). Now let’s talk about how to make a reporter into a friend (and make it work […]
It’s a perennial debate in marketing, particularly with marketers deeply immersed in measurement metrics (not that there’s anything wrong with that!). The fact is, it’s tough. And here’s why. One story – or even a dozen stories – won’t necessarily […]
We have written a lot in this space on the need for companies to “manage” their Google search engine profile, with the PR function taking the lead in that process. The importance of this role can be seen in this […]