Like many of you, we find ourselves shaking hands with strangers at networking meetings. That’s good – it’s part of business. But what about the PR that supports your networking? Here’s what we mean: 1. Don’t be a stranger to […]
If you ask your salespeople or account managers, chances are the answer to the question is “yes.” Yes, we are in regular contact with our lists. Yes, it’s a good dialog. And, yes, don’t bother us. But is […]
Good question. It came up at breakfast with a partner in a very successful regional investment bank the other day. He and his firm are busy. There’s a lot of demand for high quality middle market businesses. Strategic and financial […]
Marketcom PR plays devil’s advocate and argues for outsourcing at least part of your PR.
We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything […]
Writing a press release? If so, can you answer the question “Why is a press release like a 60-second commercial?”