But tell me what you really think.

When you come down to it, some people use their blogs to make themselves look like big shots. We don’t. We view our blog as a chance to comment (we hope in a humorous way) about what our clients are talking about. It’s nitty gritty stuff, really. How can we sell better? How can we make people listen? How can we break through the clutter?

Here’s what we’re hearing out there!

Don’t go radio silent (Part 2).

We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself. But here’s what we tell our clients when they say “We don’t really have anything […]

Want 5 good reasons not to go radio silent?


Why is a press release like a 60-second commercial?

Writing a press release?  If so, can you answer the question "Why is a press release like a 60-second commercial?"

Can a reporter be your friend?

Last week we discussed whether reporters are making more mistakes these days. We said they are. Fine. We’re done with that topic (for now). Now let’s talk about how to make a reporter into a friend (and make it work […]

How do you measure the ‘value’ of PR? (That one story didn’t get me one sale!)

It’s a perennial debate in marketing, particularly with marketers deeply immersed in measurement metrics (not that there’s anything wrong with that!). The fact is, it’s tough. And here’s why. One story – or even a dozen stories – won’t necessarily […]

Ready for Google Management on steroids?

We have written a lot in this space on the need for companies to “manage” their Google search engine profile, with the PR function taking the lead in that process. The importance of this role can be seen in this […]