We just talked about what happens to companies that go radio silent because they don’t have anything “new” to say, so I won’t repeat myself.

But here’s what we tell our clients when they say “We don’t really have anything new to say.”

Fine.

But have you thought about:

* Putting out a press release about the five big issues facing your customers in the next 12 months?

* Doing targeted media outreach on those five issues, focusing on the media that’s closest to your customers?

* Using your issues analysis as content for a series of bylined articles that position you as an expert on issues that your customers worry about?

* Creating content based on the issues analysis for use in your social media program?

* Securing speaking engagements for you and your key people, again based on your proprietary issues analysis?

PR is a no brainer when you’ve got something “big” in the pipeline – an acquisition, a new product, a new hire, a new ad agency.

The tricky part is when you don’t…so, just remember, radio silence is not a good thing!