It’s easy to get busy and focus on your real business, but maybe you’re making a mistake by not using PR as an important part of your marketing tool set.

So, as a public service, here’s a quiz to help you decide.

1.     Tired of seeing your competitors consuming valuable space in important media outlets that your customers actually read?

Yes?  Add 20 points.

2.     Tired of seeing nothing but hits from your website on the first page of a Google search about you, your company and your products?

Yes?  Add 20 points.

3.     Not sure what value you’re getting from a limited ad budget?

Yes?  Add 20 points.

4.     Not sure where the content will come from to use social media tools like Twitter, Facebook or even LinkedIn?

Yes?  Add 20 points.

5.     Thinking about launching a new product, making an acquisition, or adding to your management team?

Yes?  Add 20 points.

What is your score telling you?

20 points:  You’re reading the wrong blog.

40 points:  Time to leave the witness protection program.

60 points:  Some people like a low profile.

80 points:  You’re running out of reasons not to do it.

100 points:  What are you waiting for?